I agree....Jesus' ministry was definitely "out of the box", not what the "religious people or leaders" thought was appropriate, but reached the target audience. Just as the Book of Revelation teaches us that those who will be in 144,000 will sing a song that the angels cannot sing (for they have never sinned), people need to realize that not every aspect of ministry is for them! Spreading the Gospel through this means does reach it's intended targeted audience.
Well celebrity church is already accepted in some SDA area, why not? Only problem if it is not present in a particular local church, then the congregation will be split into two kind of worship..